Transitioning from military service to civilian life can be challenging, especially when it comes to finding a new career path in entrepreneurship. Not only are you starting something new, you have to make your own paycheck.
In episode 305, I’m joined by Justin Brock, a Marine veteran who went from aviation operations in the Marine Corps to building a successful career in financial services and running a thriving business. We dive into his journey, the lessons he learned about sales and marketing, and how he grew his insurance business by focusing on authentic relationships and quality service. Justin also shares valuable insights for veterans looking to start their own businesses.
Justin Brock was honorably discharged from the Marine Corps after eight years of active service. He was immediately interested in the world of direct-to-consumer Health insurance and Medicare-focused sales. Noticing a need for a more transparent process, he spent the next decade focused on building an education and entertainment-focused media brand aimed at helping both consumers and insurance agents in the space. He garnered an impressive following online in this niche and now has many annual events, including MedicareCon, which will have 1,500 paid attendees at its fifth meetup in April of 2025.
In March 2024, he sold half of the company to Amerilife at an approximate $70 million enterprise value. He plans to continue growing the operation and is soon releasing a book called Purpose After Service to inspire veterans to transplant the traits they pick up in the military to the small business world.
Authentic Marketing and Sales for Veteran Entrepreneurs
- How Justin made the leap from Marine Corps aviation operations to financial services.
- The challenges of starting a new career in direct-to-consumer health insurance and creating a stable income.
- Insights into how Justin grew his business by focusing on transparency and building trust with clients.
- How Justin leveraged educational and entertaining content to build a strong online presence and attract clients.
- The story behind MedicareCon, an annual industry event expected to attract 1,500 attendees in 2025.
- The details behind Justin’s $70 million enterprise valuation deal with Amerilife and what it means for the future.
- Practical tips for transitioning veterans looking to start their own businesses.
- His mission to inspire veterans to use military-acquired traits in the business world.
Resources from Authentic Marketing and Sales
- Bobby Brock Insurance
- MedicareCon
- TubeBuddy
- GoHighLevel
- Vidyo.ai
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
- Expert Secrets by Russell Brunson
- $100M Offers and $100M Leads by Alex Hormozi
MILMO Show Sponsor
Support for the MILMO Show is provided by Navy Federal Credit Union. We all have to spend money, but it’s great when you can get a little back on what you are already spending on. Navy Fed has a new cashRewards Plus card. With it you’ll earn unlimited 2% cash back on every purchase. Also, when you spend $2k, you’ll receive $200 cash back and a Walmart Plus annual membership. You can learn more at navyfederal.org.Got Money Questions? If you have questions about money or entrepreneurship, please fill out this form, and Lacey will answer them on the show!
